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Substack vs. Loops

pricing checked June 2026

Cheaper start
$0/mo

Newsletter platform with paid subs

  • Best for: Independent writers selling paid newsletters
  • Model: free
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Loops
$99/mo

Modern product + transactional email for SaaS

  • Best for: SaaS and founder-led teams
  • Model: flat

Pricing math

Substack is 100% cheaper than Loops on starting plans — roughly $99/mo · $1,188/yr per seat.

Formula: monthly = pricier − cheaper · percent = round((monthly / pricier) × 100) · annual = monthly × 12

Verdict

Pick Substack if you're independent writers selling paid newsletters. Pick Loops if you're saas and founder-led teams.

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Caveats

  • Substack: Takes 10% of paid sub revenue
  • Loops: Not a full ecommerce suite

More comparisons

Other ways to swap Substack or Loops.

Prices change often — verify on the vendor's site before switching.