// comparison
Klaviyo Email vs. Mailchimp Premium
pricing checked June 2026
Cheaper start
$45/mo
Ecommerce-focused email/SMS with deep Shopify and segmentation hooks.
- Best for: Shopify/BigCommerce stores running revenue-attributed flows
- Model: per-contact
Compare
$350/mo
Full marketing suite for larger teams
- Best for: Larger marketing teams with ecommerce workflows
- Model: per-contact
Pricing math
Klaviyo Email is 87% cheaper than Mailchimp Premium on starting plans — roughly $305/mo · $3,660/yr per seat.
Formula: monthly = pricier − cheaper · percent = round((monthly / pricier) × 100) · annual = monthly × 12
Verdict
Pick Klaviyo Email if you're shopify/bigcommerce stores running revenue-attributed flows. Pick Mailchimp Premium if you're larger marketing teams with ecommerce workflows.
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Caveats
- Klaviyo Email: Pricing scales aggressively with list size
- Mailchimp Premium: Per-contact pricing scales aggressively
More comparisons
Other ways to swap Klaviyo Email or Mailchimp Premium.
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Prices change often — verify on the vendor's site before switching.