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Klaviyo Email vs. Mailchimp Premium

pricing checked June 2026

Cheaper start
$45/mo

Ecommerce-focused email/SMS with deep Shopify and segmentation hooks.

  • Best for: Shopify/BigCommerce stores running revenue-attributed flows
  • Model: per-contact
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$350/mo

Full marketing suite for larger teams

  • Best for: Larger marketing teams with ecommerce workflows
  • Model: per-contact

Pricing math

Klaviyo Email is 87% cheaper than Mailchimp Premium on starting plans — roughly $305/mo · $3,660/yr per seat.

Formula: monthly = pricier − cheaper · percent = round((monthly / pricier) × 100) · annual = monthly × 12

Verdict

Pick Klaviyo Email if you're shopify/bigcommerce stores running revenue-attributed flows. Pick Mailchimp Premium if you're larger marketing teams with ecommerce workflows.

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Caveats

  • Klaviyo Email: Pricing scales aggressively with list size
  • Mailchimp Premium: Per-contact pricing scales aggressively

More comparisons

Other ways to swap Klaviyo Email or Mailchimp Premium.

Prices change often — verify on the vendor's site before switching.