Is Brevo Business cheaper than Klaviyo Email?

Yes. On their starting paid plans, Brevo Business is about 80% cheaper than Klaviyo Email — roughly $432 per seat per year.

Does Klaviyo Email have a free plan?

Yes — Klaviyo Email's pricing page lists a free tier (Free up to 250 contacts; ~$45/mo at 5k contacts). Limits apply; see source for current caps.

Does Brevo Business have a free plan?

Yes — Brevo Business's pricing page lists a free tier (Free 300/day; $9/mo Starter (5k emails); $18 Business). Limits apply; see source for current caps.

Which should I pick, Klaviyo Email or Brevo Business?

Pick Klaviyo Email if you're shopify/bigcommerce stores running revenue-attributed flows. Pick Brevo Business if you're lists where contact count outpaces send volume.

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// comparison

Klaviyo Email vs. Brevo Business

pricing checked June 2026

Compare

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Klaviyo Email

$45/mo

Ecommerce-focused email/SMS with deep Shopify and segmentation hooks.

Best for: Shopify/BigCommerce stores running revenue-attributed flows
Model: per-contact

Cheaper start

💌

Brevo Business

$9/mo

Email + SMS marketing with CRM and transactional sending, priced by emails not contacts.

Best for: lists where contact count outpaces send volume
Model: flat

Pricing math

Brevo Business is 80% cheaper than Klaviyo Email on starting plans — roughly $36/mo · $432/yr per seat.

Formula: monthly = pricier − cheaper · percent = round((monthly / pricier) × 100) · annual = monthly × 12

Verdict

Pick Brevo Business if you're lists where contact count outpaces send volume. Pick Klaviyo Email if you're shopify/bigcommerce stores running revenue-attributed flows.

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Caveats

Klaviyo Email: Pricing scales aggressively with list size
Brevo Business: Deliverability tools weaker than Klaviyo for ecom

Sources

Klaviyo Email pricing ↗Brevo Business pricing ↗

More comparisons

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🐝Klaviyo Email vs Beehiiv Launch→🐝Brevo Business vs Beehiiv Launch→🟧Klaviyo Email vs Substack→🟧Brevo Business vs Substack→✉️Klaviyo Email vs Buttondown→✉️Brevo Business vs Buttondown→✉️Klaviyo Email vs Kit Creator→✉️Brevo Business vs Kit Creator→💌Klaviyo Email vs Loops→💌Brevo Business vs Loops→

Prices change often — verify on the vendor's site before switching.