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Klaviyo Email vs. Loops

pricing checked June 2026

Cheaper start
$45/mo

Ecommerce-focused email/SMS with deep Shopify and segmentation hooks.

  • Best for: Shopify/BigCommerce stores running revenue-attributed flows
  • Model: per-contact
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Loops
$99/mo

Modern product + transactional email for SaaS

  • Best for: SaaS and founder-led teams
  • Model: flat

Pricing math

Klaviyo Email is 55% cheaper than Loops on starting plans — roughly $54/mo · $648/yr per seat.

Formula: monthly = pricier − cheaper · percent = round((monthly / pricier) × 100) · annual = monthly × 12

Verdict

Pick Klaviyo Email if you're shopify/bigcommerce stores running revenue-attributed flows. Pick Loops if you're saas and founder-led teams.

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Caveats

  • Klaviyo Email: Pricing scales aggressively with list size
  • Loops: Not a full ecommerce suite

More comparisons

Other ways to swap Klaviyo Email or Loops.

Prices change often — verify on the vendor's site before switching.