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Buttondown vs. Mailchimp Premium

pricing checked June 2026

Cheaper start
$9/mo

Minimal newsletter tool

  • Best for: Devs and minimalists
  • Model: per-contact
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$350/mo

Full marketing suite for larger teams

  • Best for: Larger marketing teams with ecommerce workflows
  • Model: per-contact

Pricing math

Buttondown is 97% cheaper than Mailchimp Premium on starting plans — roughly $341/mo · $4,092/yr per seat.

Formula: monthly = pricier − cheaper · percent = round((monthly / pricier) × 100) · annual = monthly × 12

Verdict

Pick Buttondown if you're devs and minimalists. Pick Mailchimp Premium if you're larger marketing teams with ecommerce workflows.

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Caveats

  • Buttondown: Fewer marketing automations
  • Mailchimp Premium: Per-contact pricing scales aggressively

More comparisons

Other ways to swap Buttondown or Mailchimp Premium.

Prices change often — verify on the vendor's site before switching.