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Buttondown vs. Loops

pricing checked June 2026

Cheaper start
$9/mo

Minimal newsletter tool

  • Best for: Devs and minimalists
  • Model: per-contact
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Loops
$99/mo

Modern product + transactional email for SaaS

  • Best for: SaaS and founder-led teams
  • Model: flat

Pricing math

Buttondown is 91% cheaper than Loops on starting plans — roughly $90/mo · $1,080/yr per seat.

Formula: monthly = pricier − cheaper · percent = round((monthly / pricier) × 100) · annual = monthly × 12

Verdict

Pick Buttondown if you're devs and minimalists. Pick Loops if you're saas and founder-led teams.

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Caveats

  • Buttondown: Fewer marketing automations
  • Loops: Not a full ecommerce suite

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Other ways to swap Buttondown or Loops.

Prices change often — verify on the vendor's site before switching.