// comparison
Buttondown vs. Loops
pricing checked June 2026
Cheaper start
$9/mo
Minimal newsletter tool
- Best for: Devs and minimalists
- Model: per-contact
Compare
$99/mo
Modern product + transactional email for SaaS
- Best for: SaaS and founder-led teams
- Model: flat
Pricing math
Buttondown is 91% cheaper than Loops on starting plans — roughly $90/mo · $1,080/yr per seat.
Formula: monthly = pricier − cheaper · percent = round((monthly / pricier) × 100) · annual = monthly × 12
Verdict
Pick Buttondown if you're devs and minimalists. Pick Loops if you're saas and founder-led teams.
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Caveats
- Buttondown: Fewer marketing automations
- Loops: Not a full ecommerce suite
More comparisons
Other ways to swap Buttondown or Loops.
Prices change often — verify on the vendor's site before switching.