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Zoho CRM Standard vs. Close CRM

pricing checked June 2026

Cheaper start
$14/mo

Affordable CRM in the Zoho suite

  • Best for: Cost-conscious teams already using Zoho apps
  • Model: per-seat
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$49/mo

Inside-sales CRM with built-in calling, SMS, and email sequences.

  • Best for: high-velocity inside sales teams
  • Model: per-seat

Pricing math

Zoho CRM Standard is 71% cheaper than Close CRM on starting plans — roughly $35/mo · $420/yr per seat.

Formula: monthly = pricier − cheaper · percent = round((monthly / pricier) × 100) · annual = monthly × 12

Verdict

Pick Zoho CRM Standard if you're cost-conscious teams already using zoho apps. Pick Close CRM if you're high-velocity inside sales teams.

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Caveats

  • Zoho CRM Standard: UX can feel dated
  • Close CRM: No marketing automation; sales-only

More comparisons

Other ways to swap Zoho CRM Standard or Close CRM.

Prices change often — verify on the vendor's site before switching.